Types of Rate Codes used in hotels

Types of Rate Codes used in hotels

Hotels will always have more than one room rate code category for each room type in the hotel. Room rates categories generally correspond to types of rooms available to sell in the hotel ( Eg: Suite, Deluxe, Premiere, Studio, Pent house etc. ).

Room Rates and rate codes may also vary according to the available room features such as room size, location, view, furnishing, décors etc and also with competitors pricing.

Below are some of the standard Room Rates and Rate codes used in hospitality industry:

Rack Rate:  Is the Standard rate or Published tariff defined by the hotel management for a particular room category / type. This is generally printed on the tariff sheet of the hotel and these details are also submitted to the local government authorities for hotel licensing and in some countries for Gov. tax compliance .  In other word's these rates are always without any sorts of discounts.

Corporate or Commercial Rate: These are rates offered to companies that provide frequent business for the hotel or its chain. This rate may vary according to the volume of business guaranteed by the companies. Eg: NEG1, COR1 etc.

ADHOC Rate Code: These are normally non-standard rates which is offered as a special one time rates for first time corporate's.

Group Rate: These are rates which is offered to groups, meetings and conventions using the hotel for their functions.

Promotional Rate Codes: These rates are generally offered during low occupancy periods to any guest to promote occupancy. Early Bird Rates, Stay for 3 and pay for 1 etc. are some examples. These rates may also include certain add-ons to attract the customers like free WiFi for 24 Hrs, free buffet dinner etc.

Incentive Rate Code: The Rate offered to individuals who belong to an association or holders of special membership cards or Credit cards.  Eg: Amex / VISA / Master card holders get 5% discount on Rack Rate, Lufthansa Frequent Flyer members get 25 % discount etc. For hotels these rates always give potential referral business.

Family Rate: A rate reserved for families with children. Usually these rate include Extra Bed charges and may also include some free add-on activities for children.

Package Rate: Rates that includes a guest room in combination with other available events or activities. ( Eg: Best of London package which includes room rental, all meals, site seeing, airport transfers etc. ) Package rate can be also a simple room and meal package like American Plan ( AP), Modified American Plan  (MAP), Continental Plan ( CP ) etc.

Best Available rates ( BAR ) : These rate codes are the lowest discounted rate available for a day which can be offered to the guest by the Reservation or Front desk staff. BAR can be off different types:

'Dynamic BAR' - Has different tiers and each  tiers will be opened and closed according to the occupancy of the hotel. ( The new age hotel management software's does this automatically for the Revenue Mangers.)

Sample Dynamic BAR Rate

BAR - Tier	Open when occupancy
BAR - 01	0   %  to  25 %
BAR - 02	26 % to 35 %
BAR - 03	36 % to 50 %
BAR - 04	51 % to 75 %
BAR - 05	76 % to 100 %

'Daily BAR' - Has a pre-defined daily room rate regardless of room categories ( Run of the house) and occupancy, these rates are set according to the day of the week, as per the demand of hotel rooms in the city, special day's or seasons, as per the room demand forecast done by the hotel revenue manager.

Sample Daily BAR rate

DATE	DAY	RATE ( $ )
19/11/2012	MON	200.00
20/11/2012	TUE	250.00
21/11/2012	WED	180.00
22/11/2012	THU	180.00
23/11/2012	FRI	300.00
24/11/2012	SAT	350.00
25/11/2012	SUN	350.00
26/11/2012	MON	200.00
27/11/2012	TUE	250.00

Complimentary Rate: A Room rate with zero room charge which is  offered to special guests, industry leaders, Gov. officials etc.

House use Rate: A Room rate with zero room charge which is used for rooms stays for hotel purpose. Eg: Manager or duty room, In house General / Resident  manager room etc.

Zero Rate Code: These kind of rates are used as system requirements for PMS's as these would be tagged to Dummy rooms, Paymaster rooms and Group Master rooms.

·          Prev